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Whether you’re a small business just starting out or a Fortune 500 brand that has been around for years - growing your consumer relationships is always a priority. For newer businesses that have limited budgets, leveraging a free marketing alternative such as social media is considered table stakes. However, the question is how to best go about participating in a way that is both relevant and effective.
Marketing is an essential part of running any successful business. What good does it do if you have a great product that no one knows about? Despite that age old adage, marketing is an area that is does not receive the proper attention. When cash flow tightens and budgets are being scrutinized, marketing is usually the first expense to cut and it can be hard to create a successful marketing campaign on limited budgets. Luckily, there are many ways to advertise and increase awareness of your brand though without necessarily spending a lot (or anything at all!).
In recent years generating leads has gone from traditional methods like cold-calling to a more online focused approach. Previously an employee would need to be paid to sit with a phone book dialing business after business and going through the same default script hoping to secure a contract. However, with the emergence of the internet and subsequently the dominance of social media, new methods to secure customers are being created everyday.
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