Your small business can look very different from another small business in another state and in another time zone, but there are some aspects of small business life that everyone out there can relate to.

Having a brand that speaks for what you do and who you are is a top concern for small business owners. Next up on the list might be, how do you secure the necessary funds for a marketing budget? How can you leverage the power within social media, like Facebook, Instagram, SnapChat, Twitter, etc.?

Once you have enough funds to allocate towards marketing, you should consider the benefit of using paid media campaigns, specifically Google AdWords. Google AdWords is a smart investment option when it comes to running your small business because you'll be able to target individuals searching for your business and/or services through keywords relating to what you do. Not only does it help you market your business but also provides you with analytics to measure the results of what works.

Here are 6 major reasons why you should start marketing with Google AdWords: