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Your small business can look very different from another small business in another state and in another time zone, but there are some aspects of small business life that everyone out there can relate to.
Having a brand that speaks for what you do and who you are is a top concern for small business owners. Next up on the list might be, how do you secure the necessary funds for a marketing budget? How can you leverage the power within social media, like Facebook, Instagram, SnapChat, Twitter, etc.?
Once you have enough funds to allocate towards marketing, you should consider the benefit of using paid media campaigns, specifically Google AdWords. Google AdWords is a smart investment option when it comes to running your small business because you'll be able to target individuals searching for your business and/or services through keywords relating to what you do. Not only does it help you market your business but also provides you with analytics to measure the results of what works.
Here are 6 major reasons why you should start marketing with Google AdWords:
When running a business, free tools are often coveted. Most services these days do come with strings attached, and at the end of these very long strings can be price tags. Costly, costly price tags. These seemingly inexpensive line items do add up over time—especially when you’re hoping to be in business for the long haul and for years and years to come.
Social media, though, is a tool that at the end of the day is completely free. Though there are always ways to sponsor ads or pay for boosted posts that target a specific demographic, the basics are readily available without you paying a single cent.
So what are the best ways small businesses can capitalize on the unlimited potential of social media?
By definition, Affiliate Marketing is a form of “Performance-based” marketing strategy which involves three parties- The merchant/business owner, the affiliate/agent and the customer, whereby the merchant agrees to reward the affiliate with a certain percentage for recommending his products or services to others (the customers). The reward of the affiliate is usually based on his own personal effort.
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