When running a business, free tools are often coveted. Most services these days do come with strings attached, and at the end of these very long strings can be price tags. Costly, costly price tags. These seemingly inexpensive line items do add up over time—especially when you’re hoping to be in business for the long haul and for years and years to come.
Social media, though, is a tool that at the end of the day is completely free. Though there are always ways to sponsor ads or pay for boosted posts that target a specific demographic, the basics are readily available without you paying a single cent.
So what are the best ways small businesses can capitalize on the unlimited potential of social media?
