Marketing is an essential part of running any successful business.  What good does it do if you have a great product that no one knows about? Despite that age old adage, marketing is an area that is does not receive the proper attention. When cash flow tightens and budgets are being scrutinized, marketing is usually the first expense to cut and it can be hard to create a successful marketing campaign on limited budgets. Luckily, there are many ways to advertise and increase awareness of your brand though without necessarily spending a lot (or anything at all!).